(Solution) ICS Learn 5C001 1.2 Rational approach in strategy formulation
Solution
1.2 Rational Approach in Formulating a Strategy
To guarantee achievement of customers needs from Calmere House services, Chaffinch Group can opt for rational approach in strategy formulation. This is based on logic, systems-based and evicence. According to Bonelli and Liu (2023), the decisions made are data-centric and well structured as opposed to intuitiveness or assuming. The process followed include;
Environment and Internal Analysis– For Chaffinch Group, they would start with pursing an assessment of external and internal factors influencing their performance. This by leveraging on tools including PESTLE and SWOT which facilitate a detailed appreciation of an entity current positioning.
For example, pursung an external analysis (using PESTLE) would help idengify dempgraphic features which impact care provision/demands.
This is while internal analysis (SWOT) assists in identifying capacity development limitations and need for digitising their operations. This phase guarantee formulated strategy is anchored on facts as opposed to perceptions. Currently Chaffinch Group weakness is de-personalised care with opportunity including customised care delivery while threat is residential competition.
Definition of Strategic Objectives– Upon analysis completion, Chaffinch Group would work on defining their SMART Objectives. According to CIPD (2025a), these represent Specific, Measurable, Achievable, Relevant and Timely. These are a reflection of the priority of the customer and operation targets.
The SMART Objective can be identified as; In a timeline of 6 months, 90% of care……
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