(Solution) 5C001 two customer preferences for eco-friendly products could impact organisational strategy at Artiron Motors
Solution
An organisation strategy is defined in CIPD (2024b) as “various activities and initiatives put in place to assist organisation to achieve long-term based objectives and goals”.
Selected Strategy for Artiron Motors– Hilton organisation initiate a strategy which involve putting in place a futuristic and customer-centered Evolve strategy. These are in alignment with changing demand by carbon net zero by 2036. Customer-centric services are achieved through the use of innovation, strategic position and market development.
A different Artiron Motors strategy is delivering high-level experience free from any carbon, new technology experiences and vehicles manufacturing. This is at the same time redeveloping the overall cars in a more modern and personalised look with maximum satisfaction of their customers preferences.
Customer preferences impact on Artiron Motors Organisational strategy
Eco-Friendly vehicles– The eco-friendly organisation strategy delivers customer-centric services which are also very holistic for their vehicles customers. This strategy guarantee engagement of high-value clients for eco-friendly vehicles. According to Sanasam et al. (2022), considering Artiron Motors and leverage on competitive advantage, they receive adequate facilitation with best clients’ services offered.
In line with CIPD (2024), investing on innovation and technology lead to customisation of products and services offered to their customers groups for eco-friendly vehicles. This is at the same time initiating long-term based client’s loyalty in obtaining their demanded products and services which are for EV production.
Safer vehicles– Considering the noted organisation strategy (Evolve strategy), it has a direct relationship/link with safer vehicles development. These are sustainable operations, leveraging on competitive advantage and high value in their operations. For instance, a customer-centric experience which is vibrant imply vehicles customers are attracted to Artiron Motors locally and internationally. Also, being free from any stress and Artiron Motors is one of the organisations focus of multinational automotive manufacturer with more than 50,000 employees, an annual revenue of £25 billion, and a pre-tax profit of £2.1 billion (CIPD, 2024e).
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